ANIMALS!

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On social media, I feel as if there are some categories that will always be highly popular. One of these categories, are animals. Whether it be pages like “Cute Emergency” on Twitter or “Cats of Instagram” on Instagram, the Nebraska Humane Society is already at an advantage in my opinion. But it’s what they do with that advantage is what really counts. I was pretty upset about not being able to go on the field trip the class took, so Friday morning I decided to go with my roommate to the Nebraska Humane Society. Being able to go and see it in person is fantastic because it allows you to establish a more personal connection with them when going through and critiquing and looking through their social media platforms. To start out I remembered in class someone said something about them having a good presence on FaceBook(needless to say they have a strong presence on every platform they are on.) They have 122,297 total likes on FaceBook with a 4.6 out of 5-star rating. I like how they post about individual animals and not just about events. This allows us to really see what is going at the shelter and get a more personal feel for the animals and the people that work there. Using this tactic for adoptions I feel like is very successful. It allows people get a feel for the animal before going to see it. Anyways, after checking out their FaceBook page, I moved on to their Twitter account. The account was verified which is awesome, as well as having 15,000 followers. That’s really impressive. This account they have I feel like is a lot more “diverse in posts” than the FaceBook account. You see a lot of photos of people tweeting in about their animals and the humane society commenting back. Which is good because once again it re-enforces that personal feel. One thing I thought was really cool is that they had their main Twitter account, but also had satellite accounts that they also ran. If you want to go and check out accounts that are ran close to perfect, I think you’d be hard pressed to find a place better than the Nebraska Humane Society.

INSTAGRAM

Ah finally Instagram! The picture below shows my excitement that this is our topic this week! As I have said in my last couple posts, I enjoy using Twitter. But with that being said, my favorite and most used social media platform is definitely without a doubt Instagram. In my opinion, Instagram is the modern-day, modified and simplified Facebook spin-off. Think about it, you post and share photos(Facebook), then you can put a caption to the photo(Facebook status) and then people have the ability to like the photo as well as comment and like it(also Facebook). Anyways, after reading the blogs that were posted I really fell in love with Asos’ social media approach. If you don’t know what Asos is it is a clothing company out of Great Britain that not only has there own brand, but also carries all sorts of different high-end fashion brands. I thought it was interesting on how the blog discussed there very unique spin on social media. The blog explained that Asos uses there social media, not necessarily for just marketing and sales purposes, but to sort of create a fashion blog type of feel. They create a page where people can get ideas for fashion and ideas for what to wear for different occasions. “But things start to get interesting when ASOS puts its stylists to work, giving them each an account associated with the brand.” as the blog states. Allowing the stylist’s to have their own individual freedom I think is very important in an industry such as fashion because in my eyes fashion is another form of art. I don’t think I could really compare my Instagram account to Asos’ because they use there’s mainly for fashion blog purposes, where a personal account is more posting pictures about significant moments in your life and being able to share photos with family and friends. At least that is what my Instagram is used for, and of course, creating my personal brand which is one of the central themes of this class.

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