On social media, I feel as if there are some categories that will always be highly popular. One of these categories, are animals. Whether it be pages like “Cute Emergency” on Twitter or “Cats of Instagram” on Instagram, the Nebraska Humane Society is already at an advantage in my opinion. But it’s what they do with that advantage is what really counts. I was pretty upset about not being able to go on the field trip the class took, so Friday morning I decided to go with my roommate to the Nebraska Humane Society. Being able to go and see it in person is fantastic because it allows you to establish a more personal connection with them when going through and critiquing and looking through their social media platforms. To start out I remembered in class someone said something about them having a good presence on FaceBook(needless to say they have a strong presence on every platform they are on.) They have 122,297 total likes on FaceBook with a 4.6 out of 5-star rating. I like how they post about individual animals and not just about events. This allows us to really see what is going at the shelter and get a more personal feel for the animals and the people that work there. Using this tactic for adoptions I feel like is very successful. It allows people get a feel for the animal before going to see it. Anyways, after checking out their FaceBook page, I moved on to their Twitter account. The account was verified which is awesome, as well as having 15,000 followers. That’s really impressive. This account they have I feel like is a lot more “diverse in posts” than the FaceBook account. You see a lot of photos of people tweeting in about their animals and the humane society commenting back. Which is good because once again it re-enforces that personal feel. One thing I thought was really cool is that they had their main Twitter account, but also had satellite accounts that they also ran. If you want to go and check out accounts that are ran close to perfect, I think you’d be hard pressed to find a place better than the Nebraska Humane Society.
Ah finally Instagram! The picture below shows my excitement that this is our topic this week! As I have said in my last couple posts, I enjoy using Twitter. But with that being said, my favorite and most used social media platform is definitely without a doubt Instagram. In my opinion, Instagram is the modern-day, modified and simplified Facebook spin-off. Think about it, you post and share photos(Facebook), then you can put a caption to the photo(Facebook status) and then people have the ability to like the photo as well as comment and like it(also Facebook). Anyways, after reading the blogs that were posted I really fell in love with Asos’ social media approach. If you don’t know what Asos is it is a clothing company out of Great Britain that not only has there own brand, but also carries all sorts of different high-end fashion brands. I thought it was interesting on how the blog discussed there very unique spin on social media. The blog explained that Asos uses there social media, not necessarily for just marketing and sales purposes, but to sort of create a fashion blog type of feel. They create a page where people can get ideas for fashion and ideas for what to wear for different occasions. “But things start to get interesting when ASOS puts its stylists to work, giving them each an account associated with the brand.” as the blog states. Allowing the stylist’s to have their own individual freedom I think is very important in an industry such as fashion because in my eyes fashion is another form of art. I don’t think I could really compare my Instagram account to Asos’ because they use there’s mainly for fashion blog purposes, where a personal account is more posting pictures about significant moments in your life and being able to share photos with family and friends. At least that is what my Instagram is used for, and of course, creating my personal brand which is one of the central themes of this class.
Last Wednesday for class, we met up in Skutt Student Center for a presentation on using Social Media in correct ways and also being able to measure the process as well making a positive strategy to utilize it to its fullest potential. One thing that I really enjoyed and one of the most useful tools I got out of the presentation was that “Social Media isn’t the Golden Key, it has to be used correctly.” We go over the same principles in regular class sessions, but this presentation was more specified and really targeted speciality Social Media strategies from each individual and individual companies. It was really surprising to me how much research went into each individual plan. They looked at so many different avenues on how they could formulate a plan with the most positive growth component by using the PESO model. The PESO model to me was the literally the foundation of there entire operation. Everything kept going back to the PESO model and every case study that they brought to our attention, also involved the PESO model. The PESO model stands for Paid, Earned, Shared, and Owned. A lot of the PESO model has to deal with revenue based off of paid and shared content that is used on any given Social Media platform. At the end of the day everything regarding Social Media along with business, goes back to money and cash revenue for you and your Media campaign. And as the presentation clearly showed instructed by the PESO model, ads provide revenue, which allows more stuff to be shared, which drives more web traffic, and at the end of the day creates awareness and cash flow. In simple terms, these people had it figured out.
I make people smile and enjoy what I do.
This assignment was rather challenging! Describing yourself in one sentence and allowing people to read that sentence is a very bold thing. Like a tweet, a status, a profile on any social media platform, that really defines who you are. As I went through this process I did a lot of searching within myself and wanted to come up with such an elaborate sentence. After about an hour or two of pondering and asking friends and family about how I could possibly do this blog post, it finally hit me that simplicity is absolutely genius and in my opinion: Beautiful. In my life I have prioritized three groups that I try to base my life off of. God, Family, and Soccer. These three things are the greatest gifts I have ever been given. God and religion allows my heart to believe in something greater than myself and makes me believe I live for a greater purpose so to speak. Family, the closest support group and my greatest relationship. Soccer, the one thing(that even in the bad times) brings me absolute bliss and pure joy. Soccer has allowed me to travel around the world to a plethora of different countries that not a lot of people have the opportunity of doing while doing what they love. Now, all these things sound fine and good, but they are just words unless put into action. Trying to live my life like this I believe(and so does my mother) that I can put a smile on anyones face. I enjoy talking to people, meeting people, dealing with people, and of course, making people smile. A simple joke, comment(in person or on social media), phone call, or text can change someones mood completely, and I try to implement this idea of making people smile. The next part of my sentence was I enjoy what I do. If you do not enjoy something, well, why do it? Why would you want to have people mad or upset with you, or more importantly, being upset with yourself. Of course there are some necessary evils that we have to do day to day that we don’t enjoy. I’m not really talking about day to day, but more the bigger picture. The most valuable thing we have in life is our time and why would we not want to use every ounce of it to its fullest potential. So whether it be on social media promoting the happy times in your life or simply talking to someone, those can all create happiness for others that sometimes you won’t even see.
The photo above displays one of the many glories of what social media can do. It connects people all around from different backgrounds and allows people to share personal experiences with each other. That photo was taken on a National Team soccer trip to Umag, Croatia that I was able to partake in in January. Our media publicist Timothy Gilli took this photo on an off day in Venice, Italy. Being able to share this photo at a drop of a hat with friends and family back home is a fantastic thing in my opinion. I see that as the most important and most beneficial use of social media as well as building your own brand. In this day in age you can literally become famous by the number of followers you have and based on what you post. I liked that in our first social media class we discussed this heavily because in athletics, this is very important. The types of social media I have used for personal use are FaceBook, Instagram, Twitter, and Linkedn. I use them pretty frequently and given that I am an athlete, I use all these platforms to promote myself for opportunities to meet influential people that could help me with my career as well as share photos and updates on my daily life and what it means to be an athlete. As with everything, with positives comes negatives along with it. Social media can be a nasty place for cyber bullying, we have seen in a spike in as we see social media get more popular as you can see in this article here. As time goes on, I personally will spend more of my free time on social media whether it be on my phone, computer, or even iPad. Kids in this day in age are WAY more prone to use social media given that is how they were raised, and quite frankly, it is very easy to use, manage, and obtain on a basic level. In this article , it lays out and shows how kids use social media more today than ever. With that being said, I believe it is good for kids to have a basic knowledge of social media due to how prevalent it is in our modern society. During this class I hope to learn how to use social media in a more professional manner and hopefully create my own personal brand that future employers, brands, and people in general can look through and get to know me a bit more, as well as give myself the best opportunity to succeed. In conclusion, I feel like social media could be a great tool to help me along and get those important opportunities!